Making Tough Choices : How Reset your RTM to unlock Value
The tough part about doing hard things is what makes them worthwhile. The hardest part of fixing a broken Route to Market (RTM) is admitting it is broken in the first place. When your business is struggling, and the analysis points in the direction of a problem with the RTM, it is a lot […]
Opening a Company in Free Zone vs Mainland in UAE: A Comprehensive Guide
The UAE is one of the most attractive destinations for entrepreneurs looking to establish their businesses due to its strategic location, world-class infrastructure, and business-friendly environment. When deciding to set up a business in the UAE, the first major decision is choosing between a free zone and a mainland company. Each option has its […]
Navigating the Complexity of FMCG Distribution in Saudi Arabia
The Fast-Moving Consumer Goods (FMCG) sector is one of the most dynamic and competitive markets globally. In Saudi Arabia, where a large, diverse, and youthful population drives demand, FMCG distribution presents unique challenges and opportunities. The Kingdom’s economic growth, driven by Vision 2030, along with its strategic location, offers both local and international brands […]
The Future of Saudi Arabia’s FMCG Market: Trends and Predictions for 2024-2030
Saudi Arabia, with its burgeoning economy and rapidly evolving consumer landscape, is poised for significant changes in the Fast-Moving Consumer Goods (FMCG) sector over the next decade. As we venture into the period between 2024 and 2030, several key trends and dynamics are expected to shape the FMCG market. This blog delves into these […]
Optimizing Market Strategies in Saudi Arabia and the UAE
Introduction:Explore how we partnered with a leading brand to conduct a comprehensive route-to-market assessment in Saudi Arabia and the UAE, resulting in valuable insights and actionable recommendations for business optimization. Client Background:Our client, a prominent brand headquartered in Europe, sought to enhance its market strategies and operational efficiency in the dynamic markets of Saudi Arabia […]
Optimizing Market Strategies in Saudi Arabia and the UAE
Introduction:Explore how we partnered with a leading brand to conduct a comprehensive route-to-market assessment in Saudi Arabia and the UAE, resulting in valuable insights and actionable recommendations for business optimization. Client Background:Our client, a prominent brand headquartered in Europe, sought to enhance its market strategies and operational efficiency in the dynamic markets of Saudi Arabia […]
Navigating the Challenges of Brand Entry into the UAE Market
Introduction:Entering a new market can be daunting, especially for a well-established company with unknown brands. This case study explores how we helped a client successfully launch packaged food products in the UAE market, overcoming initial obstacles and achieving continuous growth. Client Background:The client, a reputable company outside the UAE, sought to expand its presence into […]
